Selling vehicles is a highly specialized task that cannot be handled easily. On the contrary, the sales personnel at the dealerships are equipped with communication skills and a cursory knowledge of the vehicles that they hope to sell. Most automotive dealerships are interested in dealing with such tasks with the help of their F&I Department. However, the concerned staff must be knowledgeable and equipped with selling skills to ensure success. Achieving success is even more difficult for dealerships noted for selling Powersports vehicles that are not imperative for individuals leading a normal lifestyle and are not too adventurous. Such dealerships are well advised to have their employees undergo the right powersports F&I training course that can become a path to success.
There is no particular type of employee to take such a training. On the contrary, a power sports dealership must convince their F&I staff to go through the training and then train the next batch similarly to ensure additional profitability. The training is thus imperative for all personnel at the dealership right from the accountant to the dealers and the manager. Even staff hoping to join the F&I department eventually can go ahead and upgrade their skills well in advance.
Purpose of taking the powersports F&I training
It is indeed interesting to know that this is a highly specialized training course usually arranged by dealerships or vehicle manufacturers. The course typically focuses on selling of the vehicles as well as effective management of various financial products such as Powersports GAP insurance, Powersports extended service contract, Lifetime Battery replacement thus ensuring F&I revenue for the dealership. The staff must learn the common points and the differences between all the concerned vehicles such as RVs, ATVs, dirt bikes, and snowmobiles.
While the dealers must possess adequate knowledge about each product, it is also important for them to present their argument to the prospective customer perfectly thus convincing him/her. The following are the highlights of the best Powersports F& I training programs that are conducted in multiple sessions.
- Product knowledge– True, knowledge about the specific vehicles sold by the dealership is important but the F&I staff along with the manager must also possess the right information about the related F&I products with emphasis on their special features, benefits, and pricing of individual products.
- Customer needs analysis– True, a majority of customers hoping to own a powersports vehicle are not too informed. It is the responsibility of the dealership staff particularly those belonging to the F&I Department to share the right information with them thus abating their anxieties about their chosen vehicle and its maintenance. The dealer and F&I staff members also try to provide them with tailor-made solutions by making the right recommendations.
- Compliance and regulations– The auto industry has several regulatory standards in place that may change from time to time. The F&I staff is expected to know about the regulations by taking the right training as necessary.
The dealerships are happy to provide the powersports F&I training to their staff thus ensuring increased profitability and earning customer satisfaction at the same time.